Public Relations, Communications and Marketing Principles:
All PR, communications and marketing efforts are guided by a consistent message reflective of your mission, vision, values and goals.
PR and communications are guided by a strategic plan.
All available communications outlets are properly utilized.
Marketing does not replace development or fundraising.
Marketing is targeted and employs social marketing techniques.
Materials are driven by the principles above and are cost effective.
Below are resources and information about best practices that will help USSA clubs meet these principles. For more in-depth access to these types of resources, as well as direct support, forums with other club leaders, resource sharing, potential deployment of Club Expert Consultants and other opportunities for developing your club, see USSA Club Certification.