How to Encourage Your Youth Athlete


Youth athletes, like everyone else, need to be praised. Parents who support their youth athletes by regularly showing love and encouragement are helping them become better team players. Plus, children who are frequently encouraged are more optimistic, better able to handle criticism, more coachable and more likely to listen and respond without...

Sarah Hendrickson Returns to Podium


TRONDHEIM, Norway (Sept. 28) - World champion Sarah Hendrickson (Park City, UT) returned to competition this weekend, soaring to a pair of second place finishes in a FIS Continental Cup event in Trondheim behind World Cup champion Sara Takanashi. They were her first international podiums in over a year since finishing second in a FIS Grand Prix...

Demschar to Lead Alpine Development


PARK CITY, UT (Sept. 24) – The U.S. Ski and Snowboard Association has streamlined its national alpine development program leadership to provide greater service to athletes in its clubs and regional programs. USSA Alpine Director has named longtime alpine administrator and development leader Michelle Demschar to oversee the structure as alpine...

Get Started Today and Earn $2500


It is not too late to participate in the Fall period of the Liberty Mutual Insurance Play Positive™ Pledge

TAKE 5 with U.S. Ski Team’s Stacey Cook


When watching your child play sports, it’s natural to get excited. But it’s also important to make sure you always act as a Positive Sport Parent – on game day and beyond.

Being a Positive Sport Parent means not only keeping your emotions in check on game day, but also always remaining supportive and respectful of your youth athlete – as...

Being A Positive Sport Parent


It is important to be supportive and respectful, not only of your child, but also of the others on the team and of the coaches. As a parent, you have the power to help shape your youth athlete’s attitude about sports. 

It’s natural to get excited when watching your child compete but it is important to keep your emotions in check on the...

Strong Weekend for Rhoads


EINSIEDELN, Switzerland (Sept. 7) - Will Rhoads (Park City, UT) flew to a career best fourth and fifth in FIS Cup jumps this weekend on the 117 meter hill in Einsiedeln. Rhoads moved from ninth to fifth Sunday, winning the second round with the longest jump. Swiss Lukas Mueller won on Saturday with Poland's Andrzej...

Take the Pledge to Promote Good Sportsmanship and Earn $2500


Since 2007, Liberty Mutual Insurance has donated more than half-a-million dollars to deserving youth sports teams, leagues and organizations. The Play Positive™ Pledge, our latest program, seeks to continue that tradition of rewarding teams who demonstrate a commitment to sportsmanship and playing positive....

Englund Scores FIS Cup Podium


FRENSTAT, Czech Republic (Aug. 30) – Nita Englund (Iron Mountain, MI) soared to a career best international FIS Cup finish, capping a two-event weekend with a third place finish in Frenstat on Aug. 30. Englund was fourth a day earlier. Nina Lussi (Lake Placid, NY) was fifth both days as the two Visa Women's Ski Jumping Team athletes had a...

Remembering Why We Play Sports


Reminiscing about the days when you played on your first sports team probably puts a big smile on your face. The friends you made, the coaches who helped train you, and all the fun you had taught you that there's more to the game than just winning or losing.

Unfortunately, many children today are not learning some of those same lessons...

U.S. Men’s Team Scores Ideal NZ Training at Ohau


There hasn’t been much that could be categorized as “normal” at the first summer on-snow camps for the U.S. men’s alpine team. Much work has gone down at new sites, notably a small family-run ski area called Ohau, which drew high praise from head coach Sasha Rearick for catering to every need of the team.

“Mike and Louise were terrific...

U.S. Freestyle Team Back on Snow


Members of the U.S. Freestyle Ski Team are back on snow in the Southern Hemisphere at El Colorado Ski Center and Resort in Chile. Early reports from head coach Garth Hager point to sunny skies and good snow. The team has a great 27 degree training slope, with a full course and practice jump at their disposal. The team will be in Chile until the...

Ted Shred Calls the 2015 Slalom Podium


While he may be Mr. GS, the back-to-back World Champion and two-time Olympic gold medalist knows a thing or two about the men’s slalom scene too. Here’s Shred’s call on who to watch next February.

Felix Neureuther (GER) – He wins a lot of slaloms, is an all around good guy and can flat out turn it on when it’s big. He’s...

Athlete Q&A with Slalom Specialist Nolan Kasper


You were sick the last time you raced on Birds of Prey and finished just off the podium in fourth. What is it about racing on home snow that brings out great performances?
The best part about racing in the U.S. is being in a comfortable environment. The crowd there is always incredible too and that helps get you amped up...

TAKE 5 with U.S. Ski Team’s Allie Lee


From lifelong friendships to powerful life lessons to everlasting memories of thrilling victories, there are many reasons for your kids to play sports.

As a parent, you can encourage your kids to participate in, or at least try, youth sports. With so many other factors and activities pulling them in different directions, it’s important...

Why Play Sports?


The lifelong friends you’ve made. The coaches you will never forget. The fun you had with the teammates who taught you there is more to sports than wins and losses. These are just a few of the reasons why you wouldn’t trade your youth sports experiences for anything in the world.

But will your children enjoy similar experiences?


Introducing Liberty Mutual Insurance Play Positive™


Liberty Mutual Insurance is excited to announce our Responsible Sports program is now called the Liberty Mutual Insurance Play...

Debut Jump Title for Friberg


PARK CITY, Utah (Aug. 3) - Fresh off a pair of top FIS Cup finishes in Europe, St. Paul Ski Club jumper Christian Friberg (St. Paul, MN) picked up his first U.S. title Sunday in the large hill event at the U.S. Ski Jumping Championships at the Utah Olympic Park in Park City. Olympian Jessica Jerome (Park City, UT) won her 11th U.S....

U.S. Ski Jumpers Compete for Champs Title


PARK CITY, UT (Aug. 1) – U.S. Ski Team ski jumping and nordic combined athletes will be vying for the title of U.S. Champion this weekend at the U.S. Ski Jumping Championships at the Utah Olympic Park (UOP) in Park City Sunday, Aug. 3. The event is part of the UOP’s 16th annual Springer Tournee. Defending champion Nick Fairall is...

Goal Setting With Your Youth Athlete


Sports offer kids a unique opportunity to set, manage, and strive for personal goals in a fun and constructive environment, but they can’t do it alone.

Youth athletes need the support of coaches and parents to establish effort-focused and outcome-focused goals that allow them to test their respective limits, learn from individual...