U.S. Ski & Snowboard Unveils New Brand

U.S. Ski & Snowboard Unveils New Brand

by
2017-06-18 13:56
 

PARK CITY, Utah (June 19, 2017) – The U.S. Ski and Snowboard Association today unveiled its official rebrand as U.S. Ski & Snowboard. Along with the name change, a new brand mark will unite athletes, members and fans as one team with a vision to be Best in the World in Olympic skiing and snowboarding.

The brands of the U.S. Ski & Snowboard Teams have become among the most recognized commercial marks in winter Olympic sport, capturing the spirit of the organization’s on-the-edge action sports. A variety of marks have been used over the institution’s 112-year history, including most recently logos for the three national teams – the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing – and a master association logo. With the advent of the new mark, all elements of U.S. Ski & Snowboard are now tied together under the strength of one brand.

 


 
Video Title: LIVE Slopestyle Snowboarding
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LIVE Slopestyle Snowboarding

Video Title: LIVE Visa Freestyle International Moguls
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LIVE Visa Freestyle International Moguls

Video Title: LIVE Freestyle International Aerials
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LIVE Freestyle International Aerials

Roundtable With Olympic Greats

Roundtable With Olympic Greats

by
2017-07-20 16:37
 

NBC Olympics’ Tara Lipinski sat down with snowboarders Shaun White and Kelly Clark and freeskier Gus Kenworthy to talk about what it’s like to be an Olympian and their favorite Olympic moments.

WATCH: Shaun White, Kelly Clark, Gus Kenworthy roundtable

 


 

Kenworthy Featured in The Body Issue

Kenworthy Featured in The Body Issue

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2017-07-05 10:46
 

Released today, Gus Kenworthy was featured skiing at Mammoth Mountain in ESPN’s ninth annual Body Issue along with other sport celebrities including Julian Edelman, Isaiah Thomas and Caroline Wozniacki. Check out the short video below describing his experience at the shoot and read his words about how his life has changed since coming out as gay and plans for the PyeongChang Olympics this winter in ESPN’s behind-the-scenes article.

 


 

New Coaches Join Nordic Teams

New Coaches Join Nordic Teams

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2017-06-29 15:15
 

PARK CITY, Utah (June 29, 2017) – U.S. Ski & Snowboard partner organizations USA Nordic Sports and Women’s Ski Jumping USA have both announced new head coaches for the 2017-18 season. Martin Bayer will serve as the new head nordic combined coach and Igor Cuznar will be the World Cup coach for the women.

Cuznar has been involved with ski jumping since 1985. He competed as an athlete before becoming a coach in Slovenia in 2000. Cuznar joined the women's team in 2015, assisting then head coach Bine Norcic at both the Continental and World Cup levels. In his new role, Cuznar will focus on creating athletic success on the World Cup and supporting the top athletes in women’s ski jumping, including Sarah Hendrickson, Nita Englund and others, from his home in Slovenia.

 


 

NASCAR Drivers Train With U.S. Ski & Snowboard

NASCAR Drivers Train With U.S. Ski & Snowboard

by
2017-06-29 14:47
 

To kick off U.S. Ski & Snowboard’s new partnership with Toyota, a few of Toyota’s NASCAR stars got the chance to train with U.S. Ski & Snowboard athletes at the Center of Excellence in Park City.

Included amongst the NASCAR athletes were Furniture Row Racing drivers Martin Truex Jr. and Erik Jones, Joe Gibbs Racing driver Daniel Suarez, as well as Truex’s crew chief Cole Pearn and Jones’ crew chief Chris Gayle.

WATCH: NASCAR DRIVERS WORK OUT WITH U.S. SKI & SNOWBOARD ATHLETES

“God, I hate working out,” said Truex before he started. “It’s so boring!”

 


 

Ashley Caldwell Speaks Up on Striving for the Best

Ashley Caldwell Speaks Up on Striving for the Best

by
2017-06-29 14:39
 

Ashley Caldwell (Ashburn, VA) isn't concerned with being the best female skier, or showing up her male counterparts. She wants to be the best, regardless of gender. In Media Planet's Women in Sports campaign, Caldwell joins more than 40 athletes and organizations in telling stories about how sports have played a positive role in their lives. 

Read about Caldwell's career so far and her advice about competing with the boys and bouncing back from a break.

 


 

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