“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their main problem.” – Jim Collins, Good to Great
The Principle of Assessing Desired Outcomes and Measuring Desired Results is:
USSA clubs are committed to assessing desired outcomes and measuring desired results in the following areas:
Student-athlete career and life performance
Parent, family and volunteer performance
The key word in the principle above is "desired." Too often USSA Clubs and other organizations try to engage in the process of assessment or measurement without establishing clear and measurable goals in the first place. See the section on Leadership and Governance which covers elements of planning and strategic goal setting. In order to measure you have to first set clear and measurable "desired" outcomes and results. These are going to be different for each and every club, and can be dynamic within individual clubs.
More than anything else, a club’s ability to assess, measure and present outcomes and results will:
Increase funding and sustainability
Motivate, attract and retain quality staff
Enhance the athletic experience
Attract and retain athletes
Improve athletic performance
Encourage better business operations
Stimulate advocacy among the parents
Reinforce identity, reputation and credibility
Below are resources and information about best practices that will help USSA clubs meet these principles. For more in-depth access to these types of resources, as well as direct support, forums with other club leaders, resource sharing, potential deployment of Club Expert Consultants and other opportunities for developing your club, see USSA Club Certification.