Slalom World Cup Kicks Off in Levi

Slalom World Cup Kicks Off in Levi

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2016-11-11 10:27
 

KITTILÄ, Finland (Nov. 12, 2016) – It’s a winter wonderland in Kittilä, Finland—home to Levi, the ski resort that plays host to the Audi FIS Ski World Cup slalom opener. Ladies and gentlemen, this is Santa Claus country. Though the word on the streets of Soelden was not optimistic for the slalom opener, it seems that Ullr, the Nordic God of Snow and Winter, had different plans. Either that or Santa Claus came early. Either way, it’s a cold winter wonderland and the elves aren’t the only ones excited to get this show on the road!

 


 

Shiffrin Podiums in World Cup Opener

Shiffrin Podiums in World Cup Opener

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2016-10-22 07:48
 

SOELDEN, Austria (October 22, 2016) – Mikaela Shiffrin (Eagle-Vail, CO) kicked off the season with a bang, nailing the podium at the Audi FIS Ski World Cup giant slalom in Soelden, taking second place. Lara Gut of Switzerland dominated the race, winning by 1.44 seconds.

It was a bluebird day with grippy snow, and Gut—last season’s overall World Cup winner—took advantage of the conditions. Shiffrin looked strong after starting 16th first run, but couldn’t keep up with Gut's flawless performance. Gut led Shiffrin by 1.42 seconds after the first run and while Shiffrin stayed on her heels second run, the lead was too great. Behind Shiffrin was Marta Bassino of Italy, who stepped on her first World Cup podium in third place.

 


 

Ligety + Shiffrin Seek Podiums in Soelden

Ligety + Shiffrin Seek Podiums in Soelden

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2016-10-19 12:08
 

SOELDEN, Austria (Oct. 19, 2016) – The fog has been swirling around the Rettenbach Glacier, creating an atmosphere of magic like something out of a fairytale. The spirit of ski racing is swirling around Soelden, too, as the crew preps the stage for one of the biggest shows in ski racing: the Audi FIS Ski World Cup opener kicking off the 50th anniversary of the tour.

This Saturday marks the start to a jam-packed 2016-17 season, with 16 domestic alpine World Cups including Killington Resort, Beaver Creek Resort and Squaw Valley, and featuring World Cup Finals to end the season at Aspen Snowmass. The potential outcome at the World Cup opener is always a bit of a question mark for athletes, as it’s a testing ground of sorts. What is unquestionable, however, is their appetite for competition. They’re ready to get this show on the road.

 


 

Why Shiffrin Is Dominating Ski Racing

Why Shiffrin Is Dominating Ski Racing

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2016-04-25 16:04
 

Mikaela Shiffrin (Eagle-Vail, CO) is a name you hear constantly in the ski racing world. And the rest of the sports world is starting to take notice. Red Bull explored her past, her undeniable dominance in the tech World Cups and where she’s heading next in their piece “Find out the fascinating story of Mikaela Shiffrin.”

READ RED BULL’S ARTICLE ABOUT MIKAELA SHIFFRIN

 


 

Adore Creative Produces USSA Brand Spots

Adore Creative Produces USSA Brand Spots

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2016-04-07 11:35
 

PARK CITY, UT (April 7, 2016) – The U.S. Ski and Snowboard Association (USSA) has developed a strategic partnership with top sports advertising agency Adore Creative to produce branding spots for both the U.S. Ski Team and U.S. Grand Prix, two of its most notable action sports brands. The USSA utilized its distribution network with NBC to carry the spots in national broadcasts throughout the season, highlighting the organization’s Best in the World vision with a duo of 30-second brand spots.

 


 

Shiffrin Nominated for a Team USA Award

Shiffrin Nominated for a Team USA Award

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2016-04-04 16:20
 

Mikaela Shiffrin’s March was one for the ages. After suffering a knee injury in December, Shiffrin came back to the World Cup tour with a vengeance, winning the Jasna World Cup slalom, the World Cup finals slalom in St. Moritz and two national titles—one in slalom and one in GS. And all of her wins were by a combined 11.85 seconds. Whoa.

It wasn’t only the ski racing community that noticed Shiffrin’s remarkable comeback. Team USA nominated her for their ‘Best of March’ award.

Help Shiffrin get this prestigious award by voting for her here before 7 p.m. ET on April 6.

 


 

Shiffrin Takes Second Career GS Title

Shiffrin Takes Second Career GS Title

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2016-03-27 17:58
 

SUN VALLEY, ID (March 27, 2016) – In the final day of action at the Nature Valley U.S. Alpine Championships in front of a big crowd of ski racing fans, Mikaela Shiffrin (Eagle-Vail, CO – U.S. Ski Team) wrapped up the season with her second national title in giant slalom Sunday.

 

“The first GS win in a long time,” said Shiffrin, who also took the GS title in 2013 at Squaw Valley. “A win is a win, but to be honest, it’s nice to make it to the finish in a GS race.”

 

 


 

Shiffrin and Chodounsky Win Slalom Titles

Shiffrin and Chodounsky Win Slalom Titles

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2016-03-25 17:48
 

SUN VALLEY, ID (March 25, 2016) – Mikaela Shiffrin (Eagle-Vail, CO) and David Chodounsky (Crested Butte, CO) brought their "A" game to the Nature Valley U.S. Alpine Championships slalom Friday, proving to the rest of the field that it’s hard to beat two of the best slalom skiers in the world.

 

“I need to congratulate Mikaela for showing the world where she stands,” said Lila Lapanja (Incline Village, NV), who finished second to Shiffrin. “It really fires me up because I have something to chase and I have some work to do, but I’m excited about it.”

 

 


 

Squaw Valley Proposed for 2017 World Cup

Squaw Valley Proposed for 2017 World Cup

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2016-03-24 13:18
 

OLYMPIC VALLEY, CA (March 24, 2016) – The U.S. Ski and Snowboard Association (USSA) has selected Squaw Valley Alpine Meadows as the proposed site of an Audi FIS Ski World Cup in 2017. U.S. Ski Team officials are supporting the return of World Cup ski racing to the Olympic venue of Squaw Valley Alpine Meadows for the first time since 1969. The USSA is submitting Squaw Valley as a candidate for a March, 2017 World Cup that would bring Olympic champions Julia Mancuso, Lindsey Vonn and Mikaela Shiffrin to Squaw Valley for a giant slalom and slalom. The International Ski Federation will make its final decision on the 2016-17 calendar this June at the FIS Congress meeting in Cancun.

 


 

Perfection Personified

Perfection Personified

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2016-03-23 11:06
 

Two weeks before the close of the Audi FIS Ski World Cup season in St. Moritz, Olympic champion Mikaela Shiffrin had a decision to make. Having just come back from a December knee injury, she had to decide whether or not to go to Lenzerheide, Switzerland for a super G and an alpine combined leading into the World Cup Finals. 

 

She was coming off a top-10 combined finish in Andorra – her first World Cup in that discipline. And speed events were definitely in her plans. It was a challenging decision for the then 20-year-old (she turned 21 a week later). 

 

 


 

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