Why Shiffrin Is Dominating Ski Racing

Why Shiffrin Is Dominating Ski Racing

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2016-04-25 16:04
 

Mikaela Shiffrin (Eagle-Vail, CO) is a name you hear constantly in the ski racing world. And the rest of the sports world is starting to take notice. Red Bull explored her past, her undeniable dominance in the tech World Cups and where she’s heading next in their piece “Find out the fascinating story of Mikaela Shiffrin.”

READ RED BULL’S ARTICLE ABOUT MIKAELA SHIFFRIN

 


 

Adore Creative Produces USSA Brand Spots

Adore Creative Produces USSA Brand Spots

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2016-04-07 11:35
 

PARK CITY, UT (April 7, 2016) – The U.S. Ski and Snowboard Association (USSA) has developed a strategic partnership with top sports advertising agency Adore Creative to produce branding spots for both the U.S. Ski Team and U.S. Grand Prix, two of its most notable action sports brands. The USSA utilized its distribution network with NBC to carry the spots in national broadcasts throughout the season, highlighting the organization’s Best in the World vision with a duo of 30-second brand spots.

 


 

Shiffrin Nominated for a Team USA Award

Shiffrin Nominated for a Team USA Award

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2016-04-04 16:20
 

Mikaela Shiffrin’s March was one for the ages. After suffering a knee injury in December, Shiffrin came back to the World Cup tour with a vengeance, winning the Jasna World Cup slalom, the World Cup finals slalom in St. Moritz and two national titles—one in slalom and one in GS. And all of her wins were by a combined 11.85 seconds. Whoa.

It wasn’t only the ski racing community that noticed Shiffrin’s remarkable comeback. Team USA nominated her for their ‘Best of March’ award.

Help Shiffrin get this prestigious award by voting for her here before 7 p.m. ET on April 6.

 


 

Shiffrin Takes Second Career GS Title

Shiffrin Takes Second Career GS Title

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2016-03-27 17:58
 

SUN VALLEY, ID (March 27, 2016) – In the final day of action at the Nature Valley U.S. Alpine Championships in front of a big crowd of ski racing fans, Mikaela Shiffrin (Eagle-Vail, CO – U.S. Ski Team) wrapped up the season with her second national title in giant slalom Sunday.

 

“The first GS win in a long time,” said Shiffrin, who also took the GS title in 2013 at Squaw Valley. “A win is a win, but to be honest, it’s nice to make it to the finish in a GS race.”

 

 


 

Shiffrin and Chodounsky Win Slalom Titles

Shiffrin and Chodounsky Win Slalom Titles

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2016-03-25 17:48
 

SUN VALLEY, ID (March 25, 2016) – Mikaela Shiffrin (Eagle-Vail, CO) and David Chodounsky (Crested Butte, CO) brought their "A" game to the Nature Valley U.S. Alpine Championships slalom Friday, proving to the rest of the field that it’s hard to beat two of the best slalom skiers in the world.

 

“I need to congratulate Mikaela for showing the world where she stands,” said Lila Lapanja (Incline Village, NV), who finished second to Shiffrin. “It really fires me up because I have something to chase and I have some work to do, but I’m excited about it.”

 

 


 

Squaw Valley Proposed for 2017 World Cup

Squaw Valley Proposed for 2017 World Cup

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2016-03-24 13:18
 

OLYMPIC VALLEY, CA (March 24, 2016) – The U.S. Ski and Snowboard Association (USSA) has selected Squaw Valley Alpine Meadows as the proposed site of an Audi FIS Ski World Cup in 2017. U.S. Ski Team officials are supporting the return of World Cup ski racing to the Olympic venue of Squaw Valley Alpine Meadows for the first time since 1969. The USSA is submitting Squaw Valley as a candidate for a March, 2017 World Cup that would bring Olympic champions Julia Mancuso, Lindsey Vonn and Mikaela Shiffrin to Squaw Valley for a giant slalom and slalom. The International Ski Federation will make its final decision on the 2016-17 calendar this June at the FIS Congress meeting in Cancun.

 


 

Perfection Personified

Perfection Personified

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2016-03-23 11:06
 

Two weeks before the close of the Audi FIS Ski World Cup season in St. Moritz, Olympic champion Mikaela Shiffrin had a decision to make. Having just come back from a December knee injury, she had to decide whether or not to go to Lenzerheide, Switzerland for a super G and an alpine combined leading into the World Cup Finals. 

 

She was coming off a top-10 combined finish in Andorra – her first World Cup in that discipline. And speed events were definitely in her plans. It was a challenging decision for the then 20-year-old (she turned 21 a week later). 

 

 


 

Shiffrin and Chodounsky Wrap Up World Cup

Shiffrin and Chodounsky Wrap Up World Cup

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2016-03-20 06:05
 

ST. MORITZ, Switzerland (March 20, 2016) – The World Cup season wrapped up Sunday with another sunny and warm spring day in the Swiss Alps at the World Cup Finals with men’s slalom and women’s giant slalom. David Chodounsky (Crested Butte, CO) just missed the top 20, while Mikaela Shiffrin (Eagle-Vail, CO) showed promise in GS despite skiing out in the first run.

 

“It was an unfortunate way to finish the season, but at the same time, we know (David) has made a huge step and we’ve got to stick to that positive here at the end of the season,” Men’s Head Coach Sasha Rearick said. “He really made a step this season in both GS and slalom. Consistency wise, he’s been much better.”

 

 


 

Another Dominating Slalom Victory For Shiffrin

Another Dominating Slalom Victory For Shiffrin

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2016-03-19 07:24
 

ST. MORITZ, Switzerland (March 19, 2016) – She is simply in a class all her own. Mikaela Shiffrin (Eagle-Vail, CO) provided another dominating slalom victory – her fifth win of the season – Saturday at the Audi FIS Ski World Cup Finals.

 

Shiffrin’s winning margin of 2.03 seconds was stunning, especially considering that a number of her top competitors struggled on the grippy snow surface baked by the warm spring sunshine. In Saturday’s race, she left Slovakia’s Veronika Velez Zuzulova in her wake, along with Sweden’s Frida Hansdotter, who finished second and third respectively. Resi Stiegler (Jackson, WY), who was competing at the World Cup Finals for the first time since 2007, was 11th.

 


 

World Cup Finals Live on NBCSN

World Cup Finals Live on NBCSN

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2016-03-15 16:15
 

ST. MORITZ, Switzerland (Mar. 15, 2016) – The Audi FIS Ski World Cup Finals kick off on Wednesday, March 16 at the site of the 2017 World Championships in St. Moritz. The sun is shining, the track is reminiscent of that Colorado buttery smooth snow and globes are up for grabs. Plus, nearly all World Cup Finals events will be shown live on NBCSN.

 

 


 

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